Cobo Popup — Hong Kong

My Role in the Project:

Project Type:

Retail, Installation, Interior(All types)

Acting as a Pop-up Exhibition, the challenge was to create a coherent narrative for the showpieces at a very tight space; not larger than 10m in length and 5m in width. The client have requested to create a linear experience that varies at different levels, from below to above eye-level. To achieve this, we propose to have a strip that is made of bent-ply, with a pre-formed layer of gypsum board, that wraps around the whole space at a low level, then gradually transforms into high level, which would be most suitable for projecting images and visible from afar; whilst allowing passage and maintaining maximum display area.

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